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1.Access Greater Opportunities Abroad for Your Business
2.Expand Your International Customer Base Through SEO
3.Increase ROI with an Increased Target Audience
The world is more connected than ever. Attract customers from around the globe by developing a smart international SEO strategy that ensures your business is accessible to people everywhere. Irrespective of where your customers live or the language they speak, your business can capture their attention and experience massive growth.
Research shows 72% of customers spend most of their time using websites in their native language, while the same percentage prefer purchasing when the product’s description is offered in their own language. These facts are just some of the reasons why it’s so important for businesses to deliver an unparalleled user experience.
If you provide visitors with a top-notch localised website which understands their specific needs, it dramatically improves the user experience of your diverse customers. This approach has an array of benefits for your business, as having a website that’s friendly for an international audience increases conversions and brand awareness, while greatly reducing bounce rates..
This is where an effective international SEO strategy comes in. Built upon in-country targeting, also known as geotargeting, your marketing plan can take many forms. One simple example is suggesting the most appropriate language for your visitors as soon as they land on your homepage. This makes it easier for customers to view your content and appreciate the value your products offer.
